IAB: Internet Ad Revenue Growth 2005-2015

Michael Data & Graphics, Interactive April 22, 2016

According to IAB, the internet ad revenue has been growing rapidly over the years, despite a dip for just one year after the 2008 financial crisis. The mobile-based revenue growth has been particularly exponential, posting an average annual growth rate of 100% from 2010 to 2015 vs. non-mobile’s 9% during the same period. see interactive chart below:

Some highlights:

  • Mobile advertising skyrocketed to $20.7 billion during FY 2015, a 66 percent hike over the 2014 total of $12.5 billion
  • Digital video (non-mobile), a component of display-related advertising, reached $4.2 billion in 2015, a 30 percent rise over $3.3 billion in 2014
  • Social media advertising brought in $10.9 billion in 2015, up 55 percent over 2014’s $7 billion
  • Search (non-mobile) revenues reached $20.5 billion in 2015, up 8 percent from $19 billion in 2014
  • Display-related advertising (non-mobile) revenues in 2015 totaled $13.9 billion, representing 23 percent of the year’s revenues, an uptick of 3 percent over $13.5 billion in 2014
  • Retail advertisers continue to represent the largest category of internet ad spending, responsible for 22 percent last year, followed by automotive and financial services which each accounted for 13 percent of the year’s revenues