- 60-Mile Wi-Fi, published by Forbes in March 2007
Brewer and his graduate students at Berkeley have concocted a wireless networking scheme called Wildnet (Wild is short for “Wi-Fi over long distance”). Two Wildnet transmitters can shuttle 5 million bits per second, as much as a cable modem, over distances of up to 60 miles. A relay station is needed if the antennas aren’t in direct line of sight. Wildnet takes Wi-Fi technology and extends its range 100 times farther than an airport hot spot.
- Roll ‘Em, published by Forbes in April 2007
A Beijing upstart is betting it can transform China’s subways with commercials that play on tunnel walls as trains barrel past.
- Van Gogh, Outsourced, published by Forbes in September, 2006
Want to own a Gustav Klimt? You may not have been bidding on the Austrian master’s “Adele Bloch-Bauer I,” which went to Manhattan’s Neue Galerie museum in June for $135 million. However, you can get a reduced-size reproduction for $109 by clicking on OilPaintingsGallery.com or for $189 at Oceansbridge.com.
- Pets, No Peeves, published by Forbes in September 2006
A variety of other animal-oriented occupations have popped up in China of late, including trainers, stylists, mental therapists and crematoriums. Pet clothes, which are not uncommon, are often more expensive than name-brand T shirts. And a styling runs anywhere from $10 to $80. The overall pet economy, with an estimated value of $2 billion, is projected to be worth $5 billion by 2010.
- Giving Points, published by Forbes in November, 2006
The notional value of reward points, half based on cell phone usage, is at least an annual $640 million, growing 10% to 20% a year.
China is new to this hunt. The U.S. has a well-established sector of so-called performance-improvement companies, some of which are 100 years old. They manage loyalty programs, employee-recognition awards and the like for corporate clients or provide software and support for these. Such fare–airline mileage points long being the currency of choice in the U.S.–are a $30-billion-a-year industry.