My previous work significantly touched upon climate change and environment. It’s a painfully complicated subject and the harsh reality is, it’s even harder to get people to pay attention continuously and engage in constructive conversations.
Tip of my hat to amazing work by groups like Climate Central, whose Surging Seas has really stood out with criminally simple visualization of the consequences and nifty tools (such as Mapping Choices) for average Joes to look up whether their communities are safe from rising seas.
[Above: Two scenarios of how rising seas will engulf the lower Manhattan area around the Charging Bull. Credits go to Climate Central, and be sure to check out Google Earth videos of more global cities here.]
Now that Yoyo has become a real tennis fan, mostly of Roger Federer of course, the US Open Kids Day will be more about watching the game rather than just hanging out with family and picking up some goodies from sponsors. Here are some shots showing how serious he’s about the game:
Last year this time, I was busy working on this video story, one that exemplifies the culture of TD. Every year, employees across the footprint join forces to pay respect to those veterans who made the ultimate sacrifice. There was a good problem we had: having too many story candidates to choose from. And I wish we had space for more characters. On the other hand, though, less is more!
This past weekend has been my 6-year-old son’s second time in his skiing career, if we can call it one. He started to like it. He’s not as remarkable as I have heard about other kids of his age. In my eye, and in particular through my lens, he is a pro already. Alright, I admit, he looks much greater in these photos than he really is. But hey, that’s what photos are for right?
Yoyo elegantly dodging a fallen skier on his way down
Having worked with images for over ten years, I feel even stronger that telling a good story with imagery is no easy job, even though technology is getting cheaper and more readily available. The world is, indeed, noisier, and people’s attention is one of the most precious resources of our time. Capturing that attention takes hard work and craftsmanship.